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Sales experts discuss the Future of Selling

Todd Herman, the winner of the World’s Greatest Salesperson contest, speaks to industry experts about the Future of Selling. Listen to David Hernandez, Amilya Antonetti, Dan Waldschmidt, Jen Groover...

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Learn Expert Strategies for Using Social Media to Sell More, Faster

Watch this WebEx video to hear from sales experts on the latest strategies to use social media to sell more, faster. Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, moderates...

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The Online Video Landscape

At ad:tech San Francisco I presented on the current state of the online video landscape and the challenges facing brand marketers today: * The marketplace is expansive and undefined * Confusion over...

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Personal Data vs. Digital Marketing

Consumer On-Line Privacy: Too Much or Too Little? As any good salesperson knows, the more you know about your customer, the more chance you have of closing a sale. And the Internet has been good for...

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Brands & the New Era of YouTube

Do Not Redesign Your YouTube Channel Until You Read This We are on the cusp of a new phase in the life of Google’s video juggernaut YouTube; a phase that adds significant benefits for brands that have...

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Display Adverstising: Pay-Per-Touch?

A brief history of CTR: When the first display banners appeared in the 90′s, they were greeted with much fan fare and significantly higher Click Through Rate (CTR) as compared with today’s CTR. Over...

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The View From Within The Firewall

Sanlitun Street in Beijing Shielded within the ‘Great Firewall,’ people often perceive China’s digital environment as a world of its own. But where others find its uniqueness intimidating, I find it...

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Wanted: Strategic digital marketers

While it’s surprising to see senior digital marketer as the fifth hardest role to fill in the country, it’s easy to see indicators that demonstrate this. The impact the internet has had over the last...

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A Lesson in Social Data for Brands: Expression vs. Intention

This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness,...

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Data is driving the evolution of marketing in China

Before we broach the subject of Marketing 3.0, it is necessary to review the evolution of digital marketing. When the internet first emerged in China, most people thought of it as a new media, the...

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Measure your online marketing know-how

This article was originally posted on OgilvyDO.com  How to sharpen your social media strategies When hiring social media managers, how can you tell for sure that they’re up to the job? Circus Social,...

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Providing the Right Content to Your Customers

This article was originally posted on OgilvyDO.com Content is king. You’ve heard this a number of times, but to what extent? Consumers are changing and with it so is the way they consume content....

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What is your digital strategy?

This post originally appeared on LinkedIn “Strategery.” In October 2000, playing George W. Bush during an SNL mock presidential debate, Will Ferrell famously launched this hilarious term into popular...

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How Your Brand Can Achieve Customer Engagement

The Creator Revolution and the Age of Attention When early summer media reports touted the multimillion dollar revenue of YouTube creator PewDiePie, you could almost hear the collective “What?” rise...

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B2B Marketing on LinkedIn

This is an excerpt. The full article appeared on FreshBusinessThinking.com Here are the five mistakes that B2B marketers must avoid at all costs when using Linkedin and how to avoid committing them....

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The Physical Web Will Impact Marketing: Are You Ready?

Visual representation of Omni or Multi channel. This is mainly applicable in e-commerce businesses where numerous channels are used for business. Omnichannel marketing is a fancy term for multi-channel...

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How To Optimize Your Marketing Technology

The 20% Problem  Is your client suffering from the dreaded 20% Problem? It’s out there. And the problem is spreading. But luckily it’s easy to diagnose! You just need to ask your client one simple...

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How Brands Can Use Podcasts

This article originally appeared on Social.Ogilvy.com Eight years ago, my wife and I got a puppy named Lola. She’s a pit bull mix with a seemingly endless amount of energy, which has resulted in at...

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The Relentless Pursuit of Digital Transformation

OgilvyOne Worldwide Chairman and CEO, Brian Fetherstonhaugh discusses why the key to success for brands in an era of constant disruption is the relentless pursuit of digital transformation. He...

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Should Marketers Focus On Snapchat?

This article originally appeared on TheDrum.com Snapchat for advertising: it’s good, but it’s not great It’s been a punchy couple of weeks for Snapchat. It announced that there are 10 million daily...

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